mkdocs-material/docs/setup/setting-up-social-cards.md

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Setting up social cards

Material for MkDocs can automatically create beautiful social cards for your documentation, which appear as link previews on social media platforms. You can select from several pre-designed layouts or create custom layouts to match your unique style and branding.

---

:fontawesome-brands-youtube:{ style="color: #EE0F0F" } How to build custom social cards by @james-willett – :octicons-clock-24: 24m – Learn how to create entirely custom social cards perfectly matching your branding for each page automatically!

Social card of our formatting reference

Configuration

Built-in social plugin

:octicons-tag-24: 8.5.0 · :octicons-cpu-24: Plugin · :octicons-beaker-24: Experimental

The built-in social plugin automatically generate a custom preview image for each page. Install all [dependencies for image processing]¹ and add the following lines to mkdocs.yml:

plugins:
  - social

Note that Insiders contains a ground up rewrite of the social plugin that generates images much more efficiently in parallel and allows to build entirely custom layouts.

!!! info "The site_url setting must be set"

Note that you must set [`site_url`][site_url] when using the social plugin,
or the generated cards will not be correctly linked. Social media services
like Twitter and Facebook demand that social previews point to an absolute
URL, which the plugin can only compute when [`site_url`][site_url] is set.
Example:

``` yaml
site_url: https://example.com
```

The following configuration options are available:

enabled{ #+social.enabled }

:octicons-milestone-24: Default: true – This option specifies whether the plugin is enabled when building your project. If you want to speed up local builds, you can use an environment variable:

plugins:
  - social:
      enabled: !ENV [CI, false]

concurrency{ #+social.concurrency }

:octicons-tag-24: insiders-4.33.0 · :octicons-milestone-24: Default: number of CPUs – How many CPUs the plugin is allowed to use when generating social cards. With more CPUs, the plugin can do more work in the same time, thus complete generation faster. Concurrent processing can be disabled with:

plugins:
  - social:
      concurrency: 1

Social cards

The following configuration options are available for card generation:

cards{ #+social.cards }

:octicons-milestone-24: Default: true – This option specifies whether to generate social card images. If you want to switch the plugin off, e.g. for local builds, you can use an environment variable:

plugins:
  - social:
      cards: !ENV [CI, false]

cards_dir{ #+social.cards_dir }

:octicons-milestone-24: Default: assets/images/social – This option specifies where the generated social cards will be stored. While it's usually not necessary to change this option, change it with:

plugins:
  - social:
      cards_dir: assets/images/social

cards_color{ #+social.cards_color } – :material-trash-can: Deprecated, use cards_layout_options

:octicons-milestone-24: Default: theme.palette.primary – This option specifies the colors for the background fill and foreground text when generating the social card:

plugins:
  - social:
      cards_color:
        fill: "#0FF1CE"
        text: "#FFFFFF"

cards_font{ #+social.cards_font } – :material-trash-can: Deprecated, use cards_layout_options

:octicons-milestone-24: Default: theme.font.text – This option specifies which font to use for rendering the social card, which can be any font hosted on Google Fonts:

plugins:
  - social:
      cards_font: Ubuntu

cards_layout_dir{ #+social.cards_layout_dir }

:octicons-tag-24: insiders-4.33.0 · :octicons-milestone-24: Default: none – This option specifies where the social plugin should try to resolve custom layouts from, taking precedence over the included layouts:

plugins:
  - social:
      cards_layout_dir: layouts

cards_layout{ #+social.cards_layout } :material-alert-decagram:{ .mdx-pulse title="Added on May 8, 2023" }

:octicons-tag-24: insiders-4.33.0 · :octicons-milestone-24: Default: default – Layout specification the social card should use. The plugin includes the following layouts which make use of the color palette and font:

=== "default"

``` yaml
plugins:
  - social:
      cards_layout: default
```

This layout uses the configured [primary color] as a background:

[![Layout default]][Layout default]

=== "default/variant"

``` yaml
plugins:
  - social:
      cards_layout: default/variant
```

This layout includes the [page icon] as a watermark, if defined:

[![Layout default variant]][Layout default variant]

=== "default/accent"

``` yaml
plugins:
  - social:
      cards_layout: default/accent
```

This layout uses the configured [accent color] as a background:

[![Layout default accent]][Layout default accent]

=== "default/invert"

``` yaml
plugins:
  - social:
      cards_layout: default/invert
```

This layout inverts the background and foreground colors:

[![Layout default invert]][Layout default invert]

=== "default/only/image"

``` yaml
plugins:
  - social:
      cards_layout: default/only/image
      cards_layout_options:
        background_image: layouts/background.png

```

This layout will only show the given background image and scale to fit:

[![Layer background image]][Layer background image]

All default layouts make use of the following template variables:

• :material-page-layout-header: – config.site_name
• :material-page-layout-body: – page.meta.title or page.title
• :material-page-layout-footer: – page.meta.description or config.site_description
• :material-page-layout-sidebar-right: – theme.logo or theme.icon.logo

cards_layout_options{ #+social.cards_layout_options }

:octicons-tag-24: 9.1.10 · :octicons-milestone-24: Default: none – This option allows to set parameters as provided by the layout specification. For custom layouts, this key can be used to provide layout-specific options, making layouts entirely configurable.

---

All default layouts expose the following parameters:

background_color{ #+social.cards_layout_options.background_color }

Set a background color, which can be a CSS color keyword, or a 3, 4, 6 or 8 letter HEX color code. Alpha channels are supported as well:

plugins:
  - social:
      cards_layout_options:
        background_color: "#0FF1CE"

background_image{ #+social.cards_layout_options.background_image }

:octicons-tag-24: insiders-4.33.0 – Set a background image. If a background_color is set, like for the default layouts, the image is tinted (overlayed) with the color. Thus, the background color must be (partially) transparent for the image to become visible:

plugins:
  - social:
      cards_layout_options:
        background_color: "#00000000"
        background_image: layouts/background.png

The path of the image must be defined relative to the project root.

color{ #+social.cards_layout_options.color }

Set a foreground color, which can be a CSS color keyword, or a 3, 4, 6 or 8 letter HEX color code. The color is primarily used to tint text and icons:

plugins:
  - social:
      cards_layout_options:
        color: "#0FF1CE"

font_family{ #+social.cards_layout_options.font_family }

Set a font family. This overrides the font that is set as part of the theme configuration. The built-in social plugin will automatically download the font from Google Fonts:

plugins:
  - social:
      cards_layout_options:
        font_family: Ubuntu

title{ #+social.cards_layout_options.title }

:octicons-tag-24: insiders-4.40.0 – Set the social card title, which takes precedence over page.title and page.meta.title:

plugins:
  - social:
      cards_layout_options:
        title: Social card title

description{ #+social.cards_layout_options.description }

:octicons-tag-24: insiders-4.40.0 – Set the social card description, which takes precedence over site_description and page.meta.description:

plugins:
  - social:
      cards_layout_options:
        description: Social card description

logo{ #+social.cards_layout_options.logo }

:octicons-tag-24: insiders-4.40.0 – Set the logo used as part of the social card, overriding the theme.logo or theme.icon.logo settings which are used as defaults:

plugins:
  - social:
      cards_layout_options:
        logo: layouts/logo.png

The path of the image must be defined relative to the project root.

cards_include{ #+privacy.cards_include }

:octicons-tag-24: insiders-4.35.0 · :octicons-milestone-24: Default: none – This option allows to only generate social cards for certain subsections of your documentation, e.g. to generate different cards for different subfolders with multiple instances of the plugin:

plugins:
  - social:
      cards_include:
        - blog/*

cards_exclude{ #+privacy.cards_exclude }

:octicons-milestone-24: Default: none – This option allows to exclude certain subsections of your documentation from generating social cards:

plugins:
  - social:
      cards_exclude:
        - changelog/*.md

Debugging

The following configuration options are available for debugging:

debug{ #+social.debug }

:octicons-tag-24: insiders-4.33.0 · :octicons-milestone-24: Default: false – This option enables a special debug mode, which renders each layer with an outline and its x and y offset in order to understand how the layout is composed, and optionally renders a grid for easier alignment:

plugins:
  - social:
      debug: true

=== "With debug mode"

[![Debug mode enabled]][Debug mode enabled]

=== "Without"

[![Debug mode disabled]][Debug mode disabled]

debug_on_build{ #+social.debug_on_build }

:octicons-tag-24: insiders-4.34.1 · :octicons-milestone-24: Default: false – Whether debug mode should be automatically disabled when building your site with mkdocs build. It can be changed with:

plugins:
  - social:
      debug_on_build: true

This setting is just intended to be a safety net, so that when building your site social cards definitely won't contain the dot grid or layer outlines by accident.

debug_grid{ #+social.debug_grid }

:octicons-tag-24: insiders-4.33.0 · :octicons-milestone-24: Default: true – This option enables the rendering of a dot grid when debug is enabled (see screenshot above). The grid can be switched off with:

plugins:
  - social:
      debug_grid: false

debug_grid_step{ #+social.debug_grid_step }

:octicons-tag-24: insiders-4.33.0 · :octicons-milestone-24: Default: 32 – This option specifies the step size of the grid in pixels, if enabled, which can be used to align elements. It can be changed with:

plugins:
  - social:
      debug_grid_step: 64

debug_color{ #+social.debug_color }

:octicons-tag-24: insiders-4.33.0 · :octicons-milestone-24: Default: grey – This option sets the color of the layer outlines and the grid which are rendered when debug is enabled. It can be changed with:

plugins:
  - social:
      debug_color: yellow

Caching

The built-in social plugin implements an intelligent caching mechanism, ensuring that social cards are only re-generated when they're not contained in the cache or their contents change. If any of the variables used in a layout changes, the plugin will detect it and re-generate the card.

The following configuration options are available for caching:

cache{ #+social.cache }

:octicons-tag-24: insiders-4.33.0 · :octicons-milestone-24: Default: true – Whether the plugin queries its cache for an existing artifact before starting a generation job. It's normally not necessary to change this setting, except for when debugging the plugin itself. Caching can be disabled with:

plugins:
  - social:
      cache: false

cache_dir{ #+social.cache_dir }

:octicons-milestone-24: Default: .cache/plugins/social – This option specifies the file system location of the plugin's cache. It's normally not necessary to change this setting, except for when debugging the plugin itself. The cache directory can be changed with:

plugins:
  - social:
      cache_dir: .cache/plugins/social

By default, all built-in plugins that implement caching will create a .cache directory in the same folder your mkdocs.yml resides, and create subfolders to not interfere with each other. If you use multiple instances of this plugin, it could be necessary to change this setting.

Usage

If you want to adjust the title or set a custom description for the social card, you can set the front matter title and description properties, which take precedence over the defaults, or use:

• cards_layout_options.title

• cards_layout_options.description

Choosing a font

Some fonts do not contain CJK characters, like for example the default font, Roboto. In case your site_name, site_description, or page title contain CJK characters, choose another font from Google Fonts which comes with CJK characters, e.g. one from the Noto Sans font family:

=== "Chinese (Simplified)"

``` yaml
plugins:
  - social:
      cards_layout_options:
        font_family: Noto Sans SC
```

=== "Chinese (Traditional)"

``` yaml
plugins:
  - social:
      cards_layout_options:
        font_family: Noto Sans TC
```

=== "Japanese"

``` yaml
plugins:
  - social:
      cards_layout_options:
        font_family: Noto Sans JP
```

=== "Korean"

``` yaml
plugins:
  - social:
      cards_layout_options:
        font_family: Noto Sans KR
```

Changing the layout

:octicons-tag-24: insiders-4.37.0 · :octicons-beaker-24: Experimental

If you want to use a different layout for a single page (e.g. your landing page), you can use the social front matter property together with the cards_layout key, exactly as in mkdocs.yml:

---
social:
  cards_layout: custom
---

# Headline
...

You can apply those changes for entire subtrees of your documentation, e.g., to generate different social cards for your blog and API reference, by using the built-in meta plugin.

Parametrizing the layout

:octicons-tag-24: insiders-4.37.0 · :octicons-beaker-24: Experimental

Besides changing the entire layout, you can override all options that a layout exposes. This means you can parametrize social cards with custom front matter properties, such as tags, date, author or anything you can think of. Simply define cards_layout_options:

---
social:
  cards_layout_options:
    background_color: blue # Change background color
    background_image: null # Remove background image
---

# Headline
...

You can apply those changes for entire subtrees of your documentation, e.g., to generate different social cards for your blog and API reference, by using the built-in meta plugin.

Disabling social cards

:octicons-tag-24: insiders-4.37.0 · :octicons-beaker-24: Experimental

If you wish to disable social cards for a page, simply add the following to the front matter of the Markdown document:

---
social:
  cards: false
---

# Headline
...

Customization

:octicons-heart-fill-24:{ .mdx-heart } Sponsors only{ .mdx-insiders } · :octicons-tag-24: insiders-4.33.0 · :octicons-beaker-24: Experimental

Insiders ships a ground up rewrite of the built-in social plugin and introduces a brand new layout system based on a combination of YAML and Jinja templates – the same engine Material for MkDocs uses for HTML templating – allowing for the creation of complex custom layouts:

Layer 0

Layer 1

Layer 2

Layer 3

Layer 4

Layer 5

Social cards are composed of layers, analogous to how they are represented in graphic design software such as Adobe Photoshop. As many layers are common across the cards generated for each page (e.g., backgrounds or logos), the built-in social plugin can automatically deduplicate layers and render them just once, substantially accelerating card generation. The generated cards are cached to ensure they are only regenerated when their contents change.

Layouts are written in YAML syntax. Before starting to create a custom layout, it is a good idea to study the pre-designed layouts (link to Insiders repository), in order to get a better understanding of how they work. Then, create a new layout and reference it in mkdocs.yml:

=== ":octicons-file-code-16: layouts/custom.yml"

``` yaml
size: { width: 1200, height: 630 }
layers: []
```

=== ":octicons-file-code-16: mkdocs.yml"

``` yaml
plugins:
  - social:
      cards_layout_dir: layouts
      cards_layout: custom
      debug: true
```

Note that the .yml file extension should be omitted. Next, run mkdocs serve, and see how the .cache directory is populated with the generated cards. Open any card in your editor, so you can see your changes immediately. Since we haven't defined any layers, the cards are transparent.

The following sections explain how to create custom layouts.

Size and offset

Each layer has an associated size and offset, which is defined in pixels. The size is defined by a width and height property, and the offset by x and y properties:

size: { width: 1200, height: 630 }
layers:
  - size: { width: 1200, height: 630 }
    offset: { x: 0, y: 0 }

If the size is omitted, it defaults to the size of the layout. If the offset is omitted, it defaults to the top left corner, which is the defaut origin. Saving the layout and reloading renders:

The layer outline and grid are visible because we enabled debug mode in mkdocs.yml. The top left shows the layer index and offset, which is useful for alignment and composition.

Origin

:octicons-tag-24: insiders-4.35.0 · :octicons-beaker-24: Experimental

The origin for the x and y values can be changed, so that the layer is aligned to one of the edges or corners of the layout, e.g., to the bottom right corner of the layout:

size: { width: 1200, height: 630 }
layers:
  - size: { width: 1200, height: 630 }
    offset: { x: 0, y: 0 }
    origin: end bottom

The following table shows the supported values:

Origin
:material-arrow-top-left: start top	:material-arrow-up: center top	:material-arrow-top-right: end top
:material-arrow-left: start center	:material-circle-small: center	:material-arrow-right: end center
:material-arrow-bottom-left: start bottom	:material-arrow-down: center bottom	:material-arrow-bottom-right: end bottom

Supported values for origin

Backgrounds

Each layer can be assigned a background color and image. If both are given, the color is rendered on top of the image, allowing for semi-transparent, tinted backgrounds:

=== "Background color"

``` yaml
size: { width: 1200, height: 630 }
layers:
  - background:
      color: "#4051b5"
```

![Layer background color]

=== "Background image"

``` yaml
size: { width: 1200, height: 630 }
layers:
  - background:
      image: layouts/background.png
```

![Layer background image]

=== "Background image, tinted"

``` yaml
size: { width: 1200, height: 630 }
layers:
  - background:
      image: layouts/background.png
      color: "#4051b5ee" # (1)!
```

1.  The color value can be set to a [CSS color keyword], or a 3, 4, 6 or 8
    letter HEX color code, allowing for semi-transparent layers.

![Layer background]

Background images are automatically scaled to fit the layer while preserving aspect-ratio. Notice how we omitted size and offset, because we want to fill the entire area of the social card.

Typography

Now, we can add dynamic typography that is sourced from Markdown files - this is the actual raison d'être of the built-in social plugin. Jinja templates are used to render a text string that is then added to the image:

size: { width: 1200, height: 630 }
layers:
  - size: { width: 832, height: 310 }
    offset: { x: 62, y: 160 }
    typography:
      content: "{{ page.title }}" # (1)!
      align: start
      color: white
      line:
        amount: 3
        height: 1.25
      font:
        family: Roboto
        style: Bold

1. The following variables can be used in Jinja templates:

   • config.*
   • page.*
   • layout.*

   The author is free in defining layout.* options, which can be used to pass arbitrary data to the layout from mkdocs.yml.

This renders a text layer with the title of the page with a line height of 1.25, and a maximum number of 3 lines. The plugin automatically computes the font size from the line height, the number of lines, and font metrics like ascender and descender.² This renders:

Overflow

If the text overflows the layer, there are two possible behaviors: either the text is automatically truncated and shortened with an ellipsis, or the text is automatically scaled down to fit the layer:

# If we use a very long headline, we can see how the text will be truncated

=== ":octicons-ellipsis-16: Ellipsis"

![Layer typography ellipsis]

=== ":material-arrow-collapse: Shrink"

![Layer typography shrink]

While truncating with an ellipsis is the default, auto-shrinking can be enabled by setting overflow to shrink:

size: { width: 1200, height: 630 }
layers:
  - size: { width: 832, height: 310 }
    offset: { x: 62, y: 160 }
    typography:
      content: "{{ page.title }}"
      overflow: shrink
      align: start
      color: white
      line:
        amount: 3
        height: 1.25
      font:
        family: Roboto
        style: Bold

Alignment

Text can be aligned to all corners and edges of the layer. For example, if we want to align the text to the middle of the layer, we can set align to start center, which will render as:

The following table shows the supported values:

Alignment
:material-arrow-top-left: start top	:material-arrow-up: center top	:material-arrow-top-right: end top
:material-arrow-left: start center	:material-circle-small: center	:material-arrow-right: end center
:material-arrow-bottom-left: start bottom	:material-arrow-down: center bottom	:material-arrow-bottom-right: end bottom

Supported values for text alignment

Font

The built-in social plugin integrates with Google Fonts and will automatically download the font files for you. The font property accepts a family and style property, where the family must be set to the name of the font, and the style to one of the supported font styles. For example, setting family to Roboto will automatically download the following files:

.cache/plugins/social/fonts
└─ Roboto/
    ├─ Black.ttf
    ├─ Black Italic.ttf
    ├─ Bold.ttf
    ├─ Bold Italic.ttf
    ├─ Italic.ttf
    ├─ Light.ttf
    ├─ Light Italic.ttf
    ├─ Medium.ttf
    ├─ Medium Italic.ttf
    ├─ Regular.ttf
    ├─ Thin.ttf
    └─ Thin Italic.ttf

In that case, the author can use Bold or Medium Italic as the style. If the font style specified in the layer is not part of the font family, the font always falls back to Regular and prints a warning in debug mode, as Regular is included with all font families.

Icons

Authors can leverage the full range of icons that are shipped with Material for MkDocs, or even provide custom icons by using theme extension and going through the process described in the guide on additional icons. Icons can even be tinted by using the color property:

size: { width: 1200, height: 630 }
layers:
  - background:
      color: "#4051b5"
  - size: { width: 144, height: 144 }
    offset: { x: 992, y: 64 }
    icon:
      value: material/cat
      color: white

This will render the icon in the top right corner of the social card:

The possibilities are endless. For example, icons can be used to draw shapes like circles:

size: { width: 1200, height: 630 }
layers:
  - background:
      color: "#4051b5"
  - size: { width: 2400, height: 2400 }
    offset: { x: -1024, y: 64 }
    icon:
      value: material/circle
      color: "#5c6bc0"
  - size: { width: 1800, height: 1800 }
    offset: { x: 512, y: -1024 }
    icon:
      value: material/circle
      color: "#3949ab"

This will add two circles to the background:

Tags

The new built-in social plugin gives full flexibility of the meta tags that are added to your site, which are necessary to instruct services like Twitter or Discord how to display your social card. All default layouts use the following set of tags, which you can copy to your layout and adapt:

definitions:

  - &page_title_with_site_name >-
    {%- if not page.is_homepage -%}
      {{ page.meta.get("title", page.title) }} - {{ config.site_name }}
    {%- else -%}
      {{ page.meta.get("title", page.title) }}
    {%- endif -%}    

  - &page_description >-
    {{ page.meta.get("description", config.site_description) or "" }}    

tags:

  og:type: website
  og:title: *page_title_with_site_name
  og:description: *page_description
  og:image: "{{ image.url }}"
  og:image:type: "{{ image.type }}"
  og:image:width: "{{ image.width }}"
  og:image:height: "{{ image.height }}"
  og:url: "{{ page.canonical_url }}"

  twitter:card: summary_large_image
  twitter.title: *page_title_with_site_name
  twitter:description: *page_description
  twitter:image: "{{ image.url }}"

Note that this examples makes use of YAML anchors to minify repetition. The definitions property is solely intended for the definition on aliases that can then be referenced with anchors.

Are you missing something? Please open a discussion and let us know!

---

1. The awesome thing about social cards is that they are generated during build time and directly distributed with your documentation, no external services involved. While it would technically be simpler to generate social cards using a web browser and an automation framework like Puppeteer, it would add further liabilities to the toolchain, with the potential to make build pipelines more complex and resource intense.

   For this reason, Material for MkDocs again follows its core principle of making it as simple and powerful as possible, providing an easy-to-use framework for building custom layouts using Python image processing libraries. ↩︎

2. If the plugin would require the author to specify the font size and line height manually, it would be impossible to guarantee that the text fits into the layer. For this reason we implemented a declarative approach, where the author specifies the desired line height and number of lines, and the plugin computes the font size automatically. ↩︎